To create an email marketing campaign, actually to create an effective email marketing campaign you need to have a plan. The best email marketing campaigns are usually researched and planned out well before the campaign actually begins.
Email marketing is still an efficient and effective way to keep in touch with your contacts and subscribers. So, if you are looking to start a campaign, you have made a great decision. Here are some guidelines to follow for making a successful campaign.
Starting Your Campaign
Before you start your campaign you need to be committed to it. Don’t think like, well I will try one email and see how it goes, that won’t work at all. You will fail and probably not try again and be losing out of a lot of possible revenue that you can get through email marketing. So be committed to the idea and test it out for some months, even up to a year if need be.
Email marketing is marketing after all and marketing takes time to establish and get running well. People will open emails at all times of the day and so you need to be prepared to send emails out over a period of time to get the most benefit out of your campaign.
You are probably going to want to get an email service to run your campaign and to track your results for you. I recommend a company called Benchmark Email as they have a great service and they have free starter package that is very generous. You can read my review of them by following this link to my Benchmark Email review.
Having A List
You need a list! Without one, you have nobody to send to, so you need a list. This does not have to be a big list, after all, a list of one is a still a list, right? So even if you have just a few emails on your list they are still your customers and you have list.
A quality list is what is really required, so make sure your list is from people you work with, or have opted in on your website, previous customers, people you know who will benefit from what you will be sending out. Without a list like this, there really is no point to starting a campaign.
When you are going to send emails you want to be consistent. Set up a schedule of when you will send out emails and keep to it. Your contacts will start to expect your emails based on the schedule you set and this will build momentum for you and make the campaign more effective.
It does not matter if you send emails every week or quarterly, set up a schedule and stick to it. It is a good idea to think of the entire year ahead as to what your schedule should be. After all, you will be busier at certain times of the year so make sure that your schedule will fit within your allotted time you set for yourself to run your business.
By taking all the various factors into account you will be able to really tailor your schedule to meet your needs and be consistent.
Some Design Points
When you are going to design your email, you need to think of a few things. You want to think of the balance between text and images, too much of either and you could get flagged as spam by some filters. Try not to use a lot of spammy words like, free, one time only, limited time offer, etc. This can also trigger some spam filters. So, one or two in an email should be fine.
If you want your readers to do something (like fill out a form or call you or use a coupon, etc.), then make sure that your CTA (call to action) is somewhere “Above The Fold”. You don’t want to force your readers to have to scroll all over the place to find your CTA, so make sure it is high up in the email.
Keep it short! Think of yourself and how you read and filter emails. Do you like to read long and involved emails? Probably not, generally, and the same applies to your readers. They are not looking for long and drawn out emails, save those for like a newsletter or something similar.
A Few Final Points
Tracking. You really want to set up some tracking for market analytics and to see how your emails are doing. Are they being opened? Are people clicking the links you are sending them? This is all good info to know so that you can tweak and fine tune your campaign and make it more effective.
Always send yourself a test email first, before sending to your contacts. This way you can see any formatting issues or grammar mistakes that you made before you send it out. It is a good way of not embarrassing yourself for a silly mistake you made on your email.
Read over your emails and ask yourself, “Would I read an email like this?”. If you think not, then your contacts will probably think the same thing. So double check it. You don’t have to be a perfectionist with it, just look at it objectively.
Always include your contact information in a very visible place that is easy to find. You don’t want your contacts to have to figure how to reply to you if they have a question or something.
Follow these guidelines when you create an email marketing campaign and you will begin to see some real results during your campaign.
If you are interested to learn about email marketing and how to drive traffic to your site, or you would like to learn more about affiliate marketing and email campaigns, then take a look at my #1 recommend e-learning platform by clicking this link.
If you have any questions or comments please leave them below and I will be happy to respond to you.